Curbside
Role
UX Research
Web Design
Duration
5 Weeks
Tools
Figma
Adobe Photoshop
Adobe After Effects
Team
Researcher
Designer
Context
About Curbside
The COVID-19 pandemic volatility disrupted physician interaction and training, which shifted medical education to a virtual model. This was when Curbside introduced itself to reimagine the possibilities of medical education and networking.
Curbside's story
Translating a story, product details, and content onto a website. Creating a story that will entice physicians to try Curbside was our goal.
Role
The task was to reexamine the value proposition across different devices, as well as provide a research and recommendation report for the Curbside experience. We were also given the opportunity to design a mobile responsive corporate website that showcases Curbside's brand identity and brand experience. I helped contribute to the research as well as helping to design the corporate website that our client had envisioned.
User interviews
We identified some of the motivations and context for a physician's learnings through user interviews.
Here's what we found:
User personas
Defining and stating users' needs and problems.
My team and I were able to analyse our observations and synthesised them to define the core problems we identified. We narrowed them down to 2 personas and how Curbside can fit into the daily lives of these 2 physicians.
How Curbside fits
A day in the life of a physician.
My team and I wanted to show the user journey map for our 2 personas and how Curbside fits into their daily schedule and the devices that they use daily. From there we can deduce their daily habits and make a comparison for the usage of mobile vs desktop.
Brand voice
The unique way we present to the world.
For our brand’s personality; we wanted Curbside to be empathetic, reliable and supportive in order to align with the company’s mission statement and core values.
Competitor analysis
Story and branding
For our pitch, we showed our clients how 8 other different direct and indirect competitors designed their corporate pages and their brand story impact. We analysed and explained to them what worked and what didn't.
Prototyping
Bringing our solutions to life.
Through our in-depth research of Curbside's digital experience, we eventually brought our solutions to life from the ideas that we generated. From sketches to mid-fidelity to high-fidelity prototypes, we managed to create a responsive website that reflects Curbside's brand identity and brand experience.
High-Fidelity Prototype
(web & mobile
responsive)
Curbside concept video
As we were brainstorming for Curbside's story, we realised that having a video would be more impactful in terms of conveying a message.
While working on the storyboards for the concept video, were thinking about how we could draw physicians' attention and what better way to do it than showcasing physicians talking about their own struggles faced during this pandemic and how curbside is able to help redefine medical education and network in a safe and secure way.
Clickable Prototype
(Web)
Clickable Prototype
(Mobile)
Future opportunities
(research)
A continuum of medical educational needs.
Some of the key future opportunities that my team and I have identified can potentially lead to further research and insights.
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